While artists rocked their Polo Ralph Lauren, Tommy Hilfiger, Fila etc, a very important brand for the culture was Karl Kani. You can't talk about 90s fashion without mentioning Karl Kani. Salt n Pepa even adjusted to the change and became more sexy. At this time, Da Brat was also on the scene but she stood out from the rest remaining true to her tom boy style as the others wore less. Lil Kim and Foxy Brown were the main artists who stepped out of the norm. As hip hop began to evolve deeper into the 90s and women lyrics became more vulgar so did their style. In the earlier stages of hip hop, although they were all unique, women such as MC Lyte, Queen Latifah, Lisa "Left Eye" Lopez, etc fashions weren't much different from the men. It went from colorful patterns to baggy jeans, Versace silk tops, Karl Kani outfits, big coats and athletic streetwear. Those party jams turned into more aggressive raps, women acts became more sexy, and fashion changed in a major way. Even though it was still the 90s there was a shift of sound in hip hop. ![]() ![]() Hip Hop was all about fun, dancing and having a good time and fashion reflected that.Īs the theme of music changed so did fashion. Queen Latifah, Fresh Prince Will Smith, TLC, Kid n Play and many more were known for wearing bright colors and having their own unique style. Everything was about bright colors and wacky patterns. Vibrant colors that stand out has been apart of the Hip Hop uniform but in the early 90s it played a major role. ![]() Dapper Dan made designer available for the culture and created a staple in Hip Hop fashion.Ĭolor in Hip Hop fashion has always been important. His pieces were custom-made using rolls of fake Louis Vuitton, Gucci and Fendi prints imported from Korea out of his Harlem boutique during the 80s. From the Harlem hustlers to Hip Hop icons, Dapper Dan has customized pieces for artist like Salt n Pepa, Big Daddy Kane, LL Cool J, The Real Roxanne, Jam Master Jay, and many more. Dapper Dan was a tailor/ fashion icon/ trailblazer that introduced Hip Hop to the designer fashion world with his custom pieces. You can't talk about Hip Hop fashion in the 80s without mentioning Dapper Dan. The relationship between fashion and hip hop became stronger. Fresh meaning flyest fashion and dopest jewelry. Hip Hop began to become affiliated with being "Fresh". Back in the 80's, these were some of the artists that helped make huge gold jewelry, name plated pieces, and big chains popular. Gold chains to this date are one of the most popular statement pieces in hip hop culture. 80s style influencers such as LL Cool J, Run DMC, Slick Rick, Salt n Pepa, and Big Daddy Kane turned trends to staples in Hip Hop Fashion history. Hip Hop seemed to be here to stay and the money in it began to grow. ![]() It was the birth of B-Boy fashion, with the Kangol hats, gold rope chains, classic Adidas, door knocker earrings, and denim sets. The 80s took a turn in fashion with trends that we loved. Leather, fringe, beading, gold, denim and all around funk style set the tone for the 70s and inspired the fashions that would pave the way for future hip hop style. Afrika Bambaataa and the Zulu Nation stayed true to their roots and brought a peaceful energy with their fashions inspired by funk, rock and the mother land. The Sugar Hill Gang weren't as loud but at the same time developed a style that was classic and relatable. Grandmaster Flash and the Furious Five were fearless with their fashion and dressed like hip hop rockstars. That's what hip hop is all about, since the very beginning, expressing yourself uniquely through your sound, dance, and fashion. Pioneers of hip hop such as Grandmaster Flash and The Furious Five, The Sugar Hill Gang, and Afrika Bambaataa and the Zulu Nation, all held their own unique styles that made them stand out in a crowd. Starting from the very beginning, here is a time line of the bond and relationship between the two best friends: Fashion and Hip Hop. Over the years, fashion in hip hop has changed, evolved, and has even repeated itself in some cases. Since the birth of hip hop in the late 70s, fashion has played a major role in its existence.
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